Tim Collins wrote a book about how good companies sometimes become great companies. They beat the market. There are a few interesting ideas in the book but I wanted to see if any of the ideas could be used in art rather than business.
There is a problems solving theory that your problem has already been solved but in a different field to your own: TRIZ.
Taking this idea, Tim Collin’s idea and mashing it up thanks in part to ChatGPT. I have these slides that might help you.